The Ultimate Guide to Write and Sell a Book Or E-Book

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If you’ve ever had an idea that would make an amazing book, you’re not alone. Many aspiring authors have the desire to write and sell a book, but getting that dream into the marketplace can seem overwhelming at first.

Whether you’re writing fiction or nonfiction, self-publishing or getting published by an established publisher, this ultimate guide will walk you through the process of how to write and sell a book or eBook so that your idea finally gets into print (or digital) form and reaches as many readers as possible.

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How to Choose a Topic

Choosing your topic is perhaps one of the most difficult parts of writing a book, but it’s also an important step that can set you up for success or failure. Most people have dozens, if not hundreds, of ideas they’d like to write about, but narrowing down these topics into one powerful message is critical.

When choosing your topic, look for answers to questions such as: What do I know really well? What am I passionate about? What will help other people? What gaps exist in today’s literature that isn’t being filled by other books on similar topics?

Once you can clearly articulate your unique position and answer these questions, you’ll have found a topic with room for your voice.

How to Outline Your book

Most books can be broken down into chapters. For example, our book on marketing could be broken down into chapters like what is marketing, why is it important for businesses, how does marketing works, etc.

Outlining your book will also help you determine how long it should be. The average self-help book has anywhere from 10-15 chapters (although you may need more or less depending on your topic).

How long should my book be?

When writing your book, it’s important that you consider length. Books under 40,000 words are difficult to sell. This may sound counterintuitive if you’re new to writing books, but it’s important that you understand why so that you can determine if you should even bother trying.

The reason being is that most publishing houses have minimum word counts for their books: 50,000 words for fiction; 25,000 words for non-fiction; etc. To sell your book through a traditional publisher (and make any decent money) it has to fit within these requirements.

How Many Chapters Should My Book Have?

In general, you’ll want to write your book with 10-20 chapters. Each chapter should include 1-3 sections. If your book is nonfiction, each section within a chapter should have its own topic that supports your main idea in that chapter. In most cases, you’ll want each section or topic to be like an individual mini-chapter.

What Type of Content Should I Include in My Chapter Titles?

The types of content you include in your chapter titles can greatly affect how your potential readers respond. Some people like vague, general chapter titles that provide only enough context for them to decide whether or not they’re interested in reading more.

Other people prefer very specific chapter titles that give them exactly what they want. For example, if someone is looking for information on how to prepare for a tax audit, they’re going to want very clear, concise chapter titles with information relevant to preparing for an audit.

When considering how your reader will interact with your content, consider what type of information you think they’ll be seeking as well as their personality type when planning out your e-book or book chapters. You can customize accordingly based on what fits best!

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Who is the reader of my book?

Your reader is anyone who wants to write a book. But that’s a pretty big audience so I want you to take it one step further: Only your market will care about your book, so narrow it down.

Are you writing for corporate professionals? Entrepreneurs? New moms? Stay-at-home dads? Or someone else entirely? Knowing exactly who you’re writing for will help drive every decision from topic, structure, title, cover design, and more.

How do I sell my eBook or book?: You’ll need to figure out how you are going to sell your eBook or book before you can proceed with writing or designing anything.

What is the tone of my book?

The tone of your book is important for both sales as well as writing. For example, you wouldn’t write a humor book in an academic voice or vice versa.

The tone of your book is just one more thing that will help sell it because people can identify with you on some level. As such, try to choose one that best aligns with your personality and will be engaging for readers. After all, if you don’t like reading something, why would someone else?

How Can I Target Keywords for My Book?

The first step in selling your book is choosing your keywords. Keywords are one of several factors used by Amazon to decide which books appear at what rank on their Best Sellers Lists.

Without going into too much detail, if you want to make sure your book ranks high up on Amazon’s Best Sellers Lists, you need to choose competition-proof keywords that other authors aren’t targeting. Check out our guide on how to pick competition-proof keywords for more information.

How can I write an interesting blurb about my book?

A compelling blurb is necessary in order to make potential readers buy your book. It’s important that you come up with an idea for how you want to present your book because each element of it plays a role in persuading your reader that they need your book. Writing an interesting blurb will also help increase sales. Here are some ideas on how you can write an interesting blurb

How Can I Publish My eBook on Amazon Kindle?

First, you’ll need a way to edit your manuscript. This is because if you use a tool like MS Word or Google Docs, formatting will be lost when you publish on Amazon Kindle, so it’s best not to use those tools.

You should also have cover art prepared before publishing. There are services out there that can help with that, but in general, it’s always good practice to have original cover art anyway, even if no one else sees it except for you and your editor.


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