8 Reasons Why Digital Marketing is Important

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The world has changed, and the businesses that have risen to the top are those that implement digital marketing on a regular basis. If you’re just starting out, it can be hard to know where to begin, especially with so many platforms to choose from. Here are five reasons why digital marketing is important and what you can do about it.

1) Connect with Consumers

You need to find a way to connect with consumers, and digital marketing can be an incredibly powerful tool for doing so. With digital platforms, you’re able to connect directly with your audience and tell them exactly what you want them to know about your brand and company. When you’re able to craft your own story, build a community around it, and promote it in a relevant way that makes sense for who you are and what you do, success follows naturally—and quickly. As one of our client’s agencies likes to say, If we don’t get it right on Day One (the day our client goes live), then we will not be in business very long.

2) Increased Sales

The number of people who buy goods and services online has increased dramatically in recent years. According to a study conducted by Online Publishers Association, approximately 33% of Americans over 16 years old buy goods or services online at least once a month. If you run an eCommerce website, you will have no choice but to rely on digital marketing because that’s where your customers are. So if you haven’t started using digital marketing strategies, now is as good a time as any. Because if you do, your competitors are probably doing it too – which means they could be getting more traffic than you, which means they could be making more sales than you – and that isn’t good for business.

3) Lower CAC

If you’re an entrepreneur or small business owner, chances are you’ve heard of CAC, or customer acquisition cost. What many people don’t realize, however, is how much small businesses spend on CAC. If you’re not sure what it means to calculate your CAC costs, here’s a breakdown: Take all of your sales revenue for a given period and then subtract all marketing costs (your SAC). Divide that number by the total number of customers acquired during that same period. The result? That figure tells you exactly how much it costs your business to acquire each new customer.

4) Improved Return on Investment (ROI)

More than any other time in history, companies have access to a wealth of marketing data. Traditional measures like total media spend and gross ratings points no longer cut it — marketers now have unprecedented insight into audience demographics, historical campaign performance, real-time sales lift, and much more. Armed with that data, they can make informed decisions about how to allocate their marketing budgets and focus their efforts on activities that will generate real results. That’s important because it means you get a bigger bang for your buck. And thanks to digital tools like social media monitoring, you can measure ROI in terms of sales conversions and revenue per impression. This enables you to adjust campaigns based on real-time results—no guesswork required.

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5) Easy to Measure Success

The most important thing about digital marketing is that it’s easy to measure its success. You can track your website visits and analyze which traffic sources convert. For your social media efforts, you can look at your reach, impressions, and engagement metrics for each post and content strategy. It’s relatively simple to see how many followers you have on social media compared to a year ago. With Google Analytics (which comes with some free tools), you can track where most of your visitors are coming from and what keywords they used to find you. You can even use different types of paid ads to see if they lead more clicks or conversions than organic posts do over time.

6) Promote Brand Awareness

One of your primary goals as a business owner should be to promote brand awareness. If you aren’t well known in your industry, you’re not going to have much success driving sales. That’s why it’s important to use digital marketing tactics like social media and search engine optimization (SEO) to get your company out there in front of as many people as possible. It takes time and effort, but if done right, will pay off huge dividends down the road when customers start coming through your doors—or giving you their email addresses so they can start receiving offers from you via email or text messages.

7) Brand Consistency

If you want to be found by your target audience, one of your most important jobs as a marketer is creating brand consistency. Your company’s digital footprint—which includes everything from your website and social media profiles to your advertisements and email campaigns—must look and feel just like each other. This consistency helps create trust with potential customers; they see that you are a reliable brand that knows what it’s doing.

8) Better Customer Experiences

Today’s consumers are savvier than ever before, and having a digital presence allows them to connect with businesses like never before. Plus, if you have a strong social media presence, then you can interact directly with customers and provide them with exceptional customer experiences. This will give your business a boost in search engine rankings because people who share positive experiences online tend to include brands in their content. The bottom line: when you use digital marketing for your business, it’s important to consider both your customers and search engines as equal partners on your team!


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