25+ Tips To Become a Thought Leader, Not Just a Content Marketer?

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Become a Thought Leader

1. Be Authentic

In order to become a thought leader, you need to have something real to say that people want to hear. If your content isn’t authentic, then no matter how good it is, people won’t care about it. You can’t fake authenticity. So make sure your content is true to who you are.

2. Have Your Own Voice

You don’t have to sound like everyone else. Find your own voice and speak from the heart. People will connect with you better if they feel like you’re speaking directly to them.

3. Create Value

People aren’t looking for fluff. They’re looking for value. And they’ll only share what’s valuable to them. Make sure your content helps people solve problems and provides solutions to their challenges.

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What is the difference between thought leadership and content marketing?

In simple terms, Thought Leadership is a product that has been created by someone else (a brand) and then distributed by the creator/brand to help educate others about their products. Content Marketing is a creation of your own, whether you are speaking directly to your audience or writing for publication.

The goal of both forms of marketing is to inform people about what you have to offer. However, they differ in how they accomplish this. A great example of a Thought Leader would be John Maxwell’s “Character Counts” series.

This was not written by John Maxwell and he did not create these videos himself. He simply took his expertise in character building and used it to build awareness for his books and his company. In doing so, he became a Thought Leader.

A good example of Content Marketing would be my blog posts. I am using my expertise in cannabis to share information about cannabis culture and business. Each post is unique and created by me. If I were speaking directly to my customers, I would use different strategies.

type of leader


This person has a clear vision of what they want their life to look like, and they have a plan to get there. They are able to motivate others to follow them through this journey.


A coach can help someone else achieve something that they may not have been able to do on their own. A coach is someone who helps you accomplish your goals, but does not tell you how to go about doing it. They offer advice and guidance, but let you make decisions yourself.


A strategist knows how to think strategically about situations in order to arrive at the best possible solution. They know how to use different strategies to solve problems.

Can anyone be a thought leader?

If that person can lead others into a better way of thinking then yes. But if they are just a loud mouth who has no idea what they are talking about then no.

What does this mean?

Well, I am not saying that people should not speak their minds. In fact, I believe we need to hear different opinions and ideas from time to time. However, what I do find interesting is how some people use social media platforms like Twitter to spread misinformation.

They think that if they say something enough times, it becomes true. This is wrong! By spreading false information, these individuals are actually hurting themselves and those around them. And if you don’t know anything about what you’re talking about, then why would you be able to influence others into following your way of thinking?

Who is a thought leader?

A thought leader is someone who has had success in life and continues to learn and evolve. They are open-minded and have a strong passion for knowledge. These types of people are always looking for ways to improve themselves and those around them, and are willing to share that information with the world.

Why do you think people follow thought leaders?

People follow thought leaders because they want to learn from other people’s experiences. Think about it. How many times have you seen someone post something on Facebook and you were inspired by it?

That is exactly what happens when you follow a thought leader. You get inspiration from their work and take action based on that.

Do you think you could be a thought leader?

Yes, absolutely. There is nothing stopping you. All you need to do is start sharing your knowledge and learning and helping others along the way.

What advice would you give to someone trying to become a thought leader?

My advice is to never stop learning. Be open-minded to everything that comes your way. Don’t limit yourself to only one type of education. Learn from everyone and everything.

How do you become a marketing thought leader?

  • Be passionate about your topic. If you are passionate about something, then it shows. People love to follow someone who has a passion for what they do. You can’t fake passion.
  • Have a unique approach to solving problems. Most people have the same problem-solving approach. They try to solve the problem from the outside in. When you think about the problem from the inside out, you come up with solutions that no one else would think of.
  • Be willing to take risks. I am not talking about taking stupid risks like jumping off a building, but rather, taking calculated risks where you know you’re going to fail. That’s how you learn. Failure breeds success.
  • Don’t be afraid to ask questions. If you don’t know something, ask someone who does.
  • Don’t be afraid of failure. Everyone fails at some point. But if you keep trying, you’ll eventually succeed.
  • Learn from your mistakes. Every mistake teaches you something. Make sure you learn from them.

Why do you want to be a thought leader?

I want to be a Thought Leader because I believe that if we are all working together then anything can happen. It’s about being open-minded and not having any preconceived ideas. We need to be able to look at things from different perspectives. If everyone was like this, we would have a much better world.

Is thought leadership a skill?

  • I think that it’s really hard to define what a skill is. The definition of skill varies from person to person. In my opinion, being a good leader means having the ability to influence others. This is something that comes naturally to some people and can be developed through education and training.
  • I don’t believe that it’s possible to become a great leader without first becoming an expert in your field. You need to know everything about the subject matter that you’re leading. If you don’t know what you are talking about, then how can you possibly lead?
  • Being a good leader requires knowledge, experience, and wisdom. These qualities come together to create a greater level of competence than any individual could have on their own. Without these three components, a person would not be able to effectively lead others.
  • There is no shortage of information out there today. Because of this, anyone who wants to learn anything can do so. Anyone who has access to the internet can find out just about anything they want to know. As long as you have the drive to learn, you will eventually develop the skills necessary to become a better leader.
  • Leadership is a skill that you can learn. If you take the time to study, practice and get feedback from those around you, you’ll develop the skills needed to become a great leader.

steps to becoming a thought leader

Know your audience.

You have to know who you’re speaking to before you can speak to them. You need to understand their needs, concerns, problems, wants desires, aspirations, likes, dislikes, etc. If you don’t know what they want, how can you help them? This means that you should spend time listening to people and learning about their interests and concerns.

Create a compelling message.

Once you know your audience, you need to create a message that resonates with them. Your message should be well-written, clear, concise, engaging, and powerful. Make sure that your message is focused and relevant to your audience.

Deliver your message.

Your message needs to be delivered through many different channels. You may deliver your message via email, social media, website, blog, video, presentation, etc. Make sure that you deliver your message consistently and repeatedly.

What is a thought leadership strategy?

A thought leadership strategy is a way to get your point across about something without having to say too much. Think of it like a public relations campaign, but instead of writing press releases and sending them out to media outlets, you are creating content that people can share and talk about.

You want to write articles on blogs, create videos, and even post pictures on social media sites. This is a great way to get your name out there while still getting some free publicity for your business.

Grower education

The first step toward learning how to grow high-quality cannabis is to educate yourself about the industry. There are many resources online that can help you get started.


Next, research what other growers are doing. Find out what they are using to grow their crops. You don’t want to use products that were not designed for cannabis cultivation.

Quality control

Quality control is the most important aspect of your business. Make sure you hire people who know what they are doing. They should know how to properly test your product. If you do not have anyone at your dispensary to perform these tests, find someone who does.

Growers should adopt a diversified approach to harvesting.

Harvesting at different stages of maturity can help growers maximize their yield potential.

Growers should consider using a variety of methods to harvest.

There are many ways to harvest marijuana. Some growers prefer to cut down the entire plant while others choose to clip off individual buds.

Growers should focus on quality over quantity.

Growers need to pay attention to the characteristics that make each strain unique. They should not sacrifice quality for quantity.

Cannabis growers should always be looking for new opportunities to innovate.

Cannabis has been around for thousands of years, but there is still room for innovation.

Growers should have a plan before they start growing.

It’s easy to get lost in the excitement of starting your own business, but having a plan will ensure you stay focused on what matters most.

How do you establish yourself as a thought leader?

  • Be willing to share your knowledge and expertise with others.
  • Be honest about what you know and don’t know.
  • Be humble.
  • Don’t be afraid to ask questions.
  • Create content that matters to people.
  • Give back to the community.
  • Learn how to write a book. This is the best way to get your name out there.
  • Get a website going. You can make money from this if you have something that people want to read.
  • Start a blog. Blogs are great ways to reach out to people who may not know you but would love what you have to say.
  • Start a YouTube channel. Youtube is a great place to start building a following.
  • Create a podcast. Podcasts are a great way to share information and build trust.
  • Start a Twitter account. Twitter is a great way to connect with others in your field.

How do I become a thought leader in my niche?

1. Find out what your audience needs. What are they looking for? Is it information about how to get started in this industry? Is it a book that gives them step-by-step instructions? Or maybe it’s something else entirely. Whatever it is, find out and create content around it. If you can’t figure out what your audience wants, then make some tests. Ask people directly what they want and what their biggest pain point is. You may even ask your friends and family if they would be interested in reading a particular kind of material.

2. Make sure you’re providing value. Don’t just write a bunch of words and call it a day. Provide real value through your content. Be honest, transparent, and sincere. People don’t like being sold to. They want to know you’re not trying to scam them.

3. Get feedback from others. This doesn’t mean asking other bloggers or influencers. Instead, talk to people who are already doing what you want to do. Talk to those who have been successful at what you want to do and learn from their mistakes.

4. Create content consistently. Once you’ve figured out what your target market wants, start creating content. Whether it’s a blog post, podcast, video series, or anything else, keep producing quality content consistently.

5. Build relationships. When you build relationships with other people in your niche, you’ll gain credibility and trust. These connections will help you share your work. People will seek you out because they know you’re trustworthy and reliable.

6. Network. Join groups on social media platforms where you can connect with other people in your industry. Invite them to comment on your posts, share your content, and engage with you.

What’s another word for thought leader?

The thought leader has been around since the early days of human history. In today’s world, this role is given to those who are recognized as experts in their field of expertise.

While they may not have formal education or training, they are still regarded highly due to their experience and knowledge. This title can be given to anyone that possesses a certain level of skill and expertise in any particular area.

How is a thought leader different from a typical leader?

A thought leader is someone who has a unique way of looking at things that others don’t. They are able to recognize patterns and trends before anyone else can. A thought leader is open-minded and willing to learn about what they’re seeing. They have a passion for their work and are always seeking to improve themselves through learning and education.

What is an example of thought leadership?

Thought Leadership is a term that has been used since the ’90s but was popularized by Seth Godin in his book “Permission Marketing”. Thought leadership is defined as being able to provide valuable information to your audience that they would not find anywhere else.

If you are able to do this consistently, then you can expect to build a loyal following. A good way to think about this is by comparing yourself to a doctor who provides valuable advice about health issues. They don’t just tell their patients what they want to hear, but rather give them the best possible treatment options based on years of research and education.

How is a thought leader different from an influencer?

A thought leader is someone who has a strong voice that influences others through their ideas and opinions. An influencer is someone who has influence over other people’s thoughts and actions.

They can have a large following but not necessarily be considered a thought leader. Influencers are often celebrities or public figures such as politicians, musicians, actors, etc. Thought leaders are usually experts in their field, whether they’re business owners, athletes, artists, scientists, or just regular people who have something interesting to say.

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