Effective marketing requires many different tactics, each of which can be classified into one of three categories: direct, indirect, and hidden. While some of these techniques may be obvious and well-known, others have been kept secret by marketers who wish to gain the upper hand over their competition. In order to stay ahead in the business world, it’s important to keep up with the latest strategies, including these nine secret techniques to improve marketing that is listed below
1) Why You Need A Marketing Mastermind Group
The simplest way to get your marketing efforts back on track is to work with a group of fellow marketers. Brainstorm new ideas, examine current campaigns, and map out future strategies. Whether you’re launching a product or working on improving your brand awareness, there are plenty of insights to gain from like-minded professionals.
In addition, it gives you a safe space in which to experiment with new techniques (which takes the pressure off of your actual business). You’ll quickly learn what works and what doesn’t without wasting time or money—both of which are hard to come by as an entrepreneur. If you’re ready for your marketing mastermind group, here’s how to find one and start getting results right away.
2) Write Down Your Vision
Any good marketing plan should begin with a clear vision of where you want to go. Write down everything you want your marketing and sales process to accomplish. If you don’t, how can you expect others to help you get there? This exercise will also help clarify your purpose and determine if anyone will actually be interested in what you’re selling.
It is important that every marketer understands exactly what they’re offering, why they’re offering it, and how much it’s worth to their customers before moving forward. In addition, sharing these goals and vision with key team members can help them be better equipped in supporting your business’ overall mission as well as implementing each of these techniques.
3) Create Lead Magnets
Lead magnets are small pieces of content that can help you improve your marketing. This is because they’re designed to encourage people to opt-in to your email list and get additional information from you. In exchange for their email, you give them something of value (the lead magnet) that they wouldn’t have had access to otherwise. When it comes time to create a lead magnet, there are nine things you should remember.
4) Start a Podcast
The techniques include: research your client, follow up on appointments with clients, know your products backward and forwards, tell a story with your services/products that connect with people emotionally, write out what you do professionally so clients can see what they get when they hire you for your services/products,
Clearly define why someone should choose you over other businesses offering similar products or services like yours. Knowing these nine secret techniques will help you develop effective marketing strategies and propel your business forward.
5) Get on Instagram
If you’re on Instagram, your marketing efforts have been somewhat limited. For example, sponsored posts are only available to accounts with 10,000 followers or more. With Facebook being phased out of existence, Instagram is an essential platform for your business, and getting there as quickly as possible is critical to success in online marketing.
Instagram allows you to run ads at a much lower price point than some other social media networks and offers many specialized targeting options that can be used to optimize campaigns in almost any niche. Take advantage of these secret techniques to improve marketing while they’re still a secret!
6) Get Rich On YouTube
There are many, many people getting rich on YouTube. In fact, six of them made at least $5 million in 2016. The range of topics on YouTube is huge—basically, anything that you can imagine can be taught and presented on video. And some of these videos have millions and millions of views.
For example, one video about making a rubber band gun has been viewed 14 million times, with 2 million views coming from June 2016 alone! We’ll talk more about how to use YouTube effectively as a marketing tool later in our guide; first, let’s take a look at nine secret techniques you can use to increase your likelihood of success with an online business like blogging or paid ads.
7) Use Audience Retargeting On Facebook
If you want to improve your marketing, start by using Facebook retargeting. Facebook has made some huge updates over the past year and a half, and many businesses still don’t take advantage of retargeting – even though it’s one of most effective ways to reach out to people who may have seen your website or product but haven’t bought anything yet.
If you’re looking for an easy way to increase conversions, try retargeting. It’s not just for big companies; small businesses can use it, too! Here are a few things you should know about improving marketing with Facebook retargeting
8) Attend Conferences
Conferences aren’t just for networking, and they’re not simply there to give you information. Conferences are one of those unique business tools that combines both education and networking.
And, if you can correctly leverage their ability to help promote your business while simultaneously building new relationships then attending conferences should be considered one of your most powerful marketing techniques to improve marketing.
9) Add Value For Others (Bonus!)
Let’s be honest, most content creators and publishers are hard at work trying to figure out how to grab someone’s attention for a mere few seconds. We know that if we can pique our audience’s interest, they might just stick around for more. But today’s audiences are wise to that—so what should you do?
Simple. Instead of using tricks to grab attention in your marketing, add value for others by sharing helpful advice (useful guides) or offering valuable discounts or freebies (e.g., resources and discounts). Doing so will build trust with your audience and make them more likely to listen to what you have to say next time you have something important and relevant to share!