
Shopify Collective: A New Tool for DTC Brands
Shopify Collective is a cross-selling tool that allows brands to offer complementary products from other Shopify merchants on their own websites. This feature, launched in July 2023, has been gaining traction among direct-to-consumer (DTC) brands looking to expand their product offerings and increase revenue. How Does Shopify Collective Work? Benefits for DTC Brands Example: A…